L.V. Prasad: The doyen of Cinema
It was the time when business savvy Raja Y. Ramakrishna Prasad took over the reigns of Saradhi Films from his elder brother, Challapalli Raja Y. Sivaramaprasad, and K. S. Prakash Rao stepped in to manage the production work in place of Gudavalli Ramabrahmam. The production house chose Tripuraneni Gopichand’s story ‘Grihapravesam‘ for its next film. Gopichand himself showed interest in film-making. K.S. felt that a person with technical knowledge should assist him and he approached L.V. Prasad, who was then working as an assistant director in Bombay, besides playing cameo roles and dabbling in stage plays with Prithvi Theatres for sustenance. Prasad, who accepted the offer, was also chosen for the hero’s role. Before the shoot, Gopichand opted out, paving the way for Prasad to take over the mantle as director. The future doyen of film industry thus debuted both as a hero and as a director at one go!